ACM Distinguished Speakers Program:  talks by and with technology leaders and innovators

Distinguished ACM Speaker:
Effie Lai-Chong Law
Based in United Kingdom


Effie is a Reader (associate professor) at the Department of Computer Science, University of Leicester, UK.  She was a senior research scientist (2000-2004) in Computer Engineering and Networks Lab, ETH Zürich, Switzerland before joining Leicester in 2005.  She obtained her PhD (summa cum laude) in Psychology from the University of Munich (LMU), Germany, under the prestigious scholarship of DAAD (German Academic Exchange Service).  

Effie’s research domains are Human-Computer Interaction (HCI) and Technology-enhanced Learning (TEL).  She focuses on usability and user experience (UX) methodologies, grounding them in theoretical frameworks, analysing research-practice gaps in implementing such methodologies, and developing new ones to address emerging needs.  She has applied usability and UX methodologies in a range of e-learning areas, especially game-based learning, and is extending the scope to cultural heritage and subjective wellbeing.  She is also keen to explore the relation between UX methods and agile software development processes. 

Effie has presented and published a number of papers in international conferences and journals as well as chapters in books.  She is serving as an editorial board member of the HCI journal “Interacting with Computers”.  She is a co-editor of several special issues, including International Journal of Human-Computer Studies on the topic reality-based interaction (2011, Vol. 69, No.1-2) and on interplay between user experience evaluation and system development (2014, 72, No.6), Journal of Systems and Software on the interplay between software development and usability evaluation (2010, Vol. 83, No.11), Interacting with Computers on modelling user experience (2010, Vol.22, No.5).  Effie is the chief editor of the book entitled “Maturing Usability: Quality in Software, Interaction and Value” (2008, Springer UK).  


Effie has been invited to present her work on UX in several HCI events, for example, the 3rd ACM SIGCHI Symposium on Engineering Interactive Computing System (2011), IEEE Third International Conference on Quality of Multimedia Experience (2011), SIGCHI Finland (2011), and User Experience Professionals Association, UK Chapter (2012).  She has also taught in several summer/winter schools on the topic of user-centred design, usability and user experience research. 


Effie has been the chair of two large-scale international projects on HCI design and evaluation methodologies: MAUSE (2005-2009) and TwinTide (2009-2013) in which HCI researchers from more than 20 European countries have been involved.  She has assumed a leading role in international and national research projects on HCI and TEL, including:


•    EU projects: UNIVERSAL and iCOPER (e-learning repositories and content); PROLEARN (e-learning in workplace); iCamp (CSCW); ROLE (personal learning environments), SELPRAF (e-training on employability), Merlab and Go-Lab (learning science with online labs)
•    National projects: EFFUSE (HCI in medicine), Tracing Networks and Representing Re-Formation (cultural heritage), and LICL (law in children’s lives).

Effie has served in the Program Committee of the ACM SIGCHI Conference as an Associate Chair in 2012, 2013, 2014 and 2015, and in several national research council panels as an invited external expert reviewer. She has also served as a reviewer to a number of HCI and TEL conferences.

For other details:
For list of publications (Google scholar profile):


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  • Measuring Users Experiences: Retrospect and Prospect:
    In 2011 I was exploring the issue on the measurability of users’ experiences, as inspired by my collaboration with a group of HCI researchers to analyse several fundamental issues - definitional, theoretical, methodological, and practica...

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